My Rich Blog
December 21, 2018
And just like that, 2018 has come and gone! It may have only been EMB’s first year, but it certainly kept us busy. We took on new clients, created websites, forged relationships, posted more social media content than we can count, and of course, established our weekly blog. Today, we wanted to take a moment to reflect back on our five most popular blogs from 2018. BRANDING AT ITS FINEST—CULT BRAND: LULULEMON Early on in the year, we began a series of case studies examining companies or advertisements with so-called “cult followings.” In other words, rands that had customer service […]
December 14, 2018
Content marketing has quickly become one of the most competitive arenas in the digital landscape, meaning it is essential to have a dedicated content marketing strategy in place. It may seem simple to streamline your content for the week, but the truth is it actually takes a lot of time and effort. Below, we’ve outlined some of our favorite tools that help us ensure our marketing strategy is consistent, original and compelling. HootSuite Posting to social media is easy enough, but having to individually log on to each platform–Facebook, LinkedIn, Instagram, Twitter, etc.–to share the same message is not only […]
December 7, 2018
This article originally appeared on Medium and was written by Amine Rahal. What’s your name, company name, and title? Kenneth Fomunung, Founder and CEO, Enrich My Brand. Which country did you emigrate from? Cameroon What was the most difficult thing you faced when you arrived? Well, I had culture shock coming from a small, third world country to the vast United States with its variety of at once integrated and segregated cultures. I had to adjust in many ways, none more initially challenging than being understood by my new peers in school due to a then heavy accent. Why did you choose to become an entrepreneur? […]
November 30, 2018
When Jeff Bezos founded Amazon in 1994, it was just an online bookstore. Fast forward 24 years and several billion dollars in revenue, Amazon is now the world’s largest online sales company and has made Jeff Bezos the richest man in the world with an estimated net worth of more than $112 billion. Of course, Bezos soon expanded the products Amazon offered to include music, videos, and a variety of consumer goods. Since then, Amazon has developed numerous original products and offerings such as Amazon Prime, Alexa, Kindles, Echo and Fire TV, to name a few. Early critics said Bezos was crazy to quit his job […]
November 16, 2018
The ever-changing digital landscape we live in is constantly changing the way we do business. No longer are people merely turning to their peers for recommendations, they’re looking to see what their favorite YouTuber or Insta Blogger has to say about products. This is particularly true for younger generations like Millennials and Generation Z. Thanks to social media platforms like YouTube and Instagram, regular people are now able to build their own brands by generating engaging content from the comfort of their own homes, making them that much more relatable. Unlike celebrities, influencers tend to be more engaging with their followers–they answer […]
November 9, 2018
Labeling the different generations has long been an American pastime, particularly when people are trying to justify or explain specific characteristics. And while it may be fun to poke fun at Millennials and blame us for killing the napkin industry, the truth is understanding how each generation thinks has become a key component in marketing. Recently, some industry insiders have even been coining the term “generational marketing” as a way to modernize marketing strategies. By breaking down and understanding how to connect with the different audiences, you’re gaining a competitive advantage in allowing customers to feel like you know them. Traditionalists […]
November 2, 2018
November is upon us and Thanksgiving is right around the corner, which also means Black Friday is fast approaching. Over the last couple of decades, Black Friday has traditionally become the busiest shopping day in the U.S.–last year, shoppers reportedly spent a combined $1 million per minute between online and in-store purchases. Most stores have already been gearing up for the big day and have employees braced for the long shifts and chaotic crowds, however, one well-known retailer does just the opposite: they close their stores. Recreational Equipment, Inc., better known as REI, actually shuts down all 154 of their stores, halts […]
October 26, 2018
We don’t know about y’all, but here at EMB we can’t believe it’s already almost November! Where did 2018 go? As the year comes to an end, many relax, but the wise prepare for the year to come. If you are interested in the continuous upward growth of your brand, then you are most likely planning out your marketing budget for 2019, though if you have not done so yet, no need to fret. This blog post will not only help you begin the brainstorming process, but also force you to answer some challenging self-evaluating questions. Where are Other Companies […]
October 19, 2018
Ordinarily, when your brand idea is in the beginning stages of creation, you may put a good amount of thought into what colors you want to bring your brand to life. Perhaps you have a favorite color or have always felt as if two or three particular colors next to each other are aesthetically pleasing. While these may be solid lines of thought, when choosing colors for your logo, the warm feelings your favorite color bring you may send the wrong message to your targeted audience. In fact, studies suggest that people make a subconscious judgment about a product within 90 seconds […]
