My Rich Blog
January 11, 2019
Last week, we briefly touched on four digital trends to look out for in 2019. But one in particular stands out, so we felt like a full blog post was needed to discuss it. Live video. It’s a tactic that can intimidate many people. Hearing yourself on camera, worrying about your appearance, tripping over your words… it can be scary! But, it can also be an incredibly useful tool in driving sales and generating leads if done right. 70 percent of marketers say video produces more conversions than any other content, and 73 percent of B2B organizations report a positive ROI from video marketing. It’s […]
January 4, 2019
Technology: the ever-evolving arena we live in as digital marketers. Gone are the days when artificial intelligence and voice searches were confined to the sci-fi genre; instead they’ve become a daily part of our lives. 2019 will undoubtedly bring even more advanced trends in the digital landscape, and as marketers, it’s our job to stay on top of them. Live Videos Instagram Live, Facebook Live, YouTube Live… Everywhere you turn, you now have the ability to engage with followers in real time, to allow them to feel as if they are “part of the moment.” Not only is it a […]
December 28, 2018
What a difference a year makes. It’s quite amazing how simple those words are and yet how true they ring at the turn of each new year. Around this time last year, I was in the second month of my business, with was the result of a leap of faith, and had just written my first blog for this website on how passion led us here. Back then, I approached the coming new year that would soon dawn with mixed feelings of excitement and fear. On the one hand, I was elated and enthusiastic about the beginning of what would […]
December 21, 2018
And just like that, 2018 has come and gone! It may have only been EMB’s first year, but it certainly kept us busy. We took on new clients, created websites, forged relationships, posted more social media content than we can count, and of course, established our weekly blog. Today, we wanted to take a moment to reflect back on our five most popular blogs from 2018. BRANDING AT ITS FINEST—CULT BRAND: LULULEMON Early on in the year, we began a series of case studies examining companies or advertisements with so-called “cult followings.” In other words, rands that had customer service […]
December 14, 2018
Content marketing has quickly become one of the most competitive arenas in the digital landscape, meaning it is essential to have a dedicated content marketing strategy in place. It may seem simple to streamline your content for the week, but the truth is it actually takes a lot of time and effort. Below, we’ve outlined some of our favorite tools that help us ensure our marketing strategy is consistent, original and compelling. HootSuite Posting to social media is easy enough, but having to individually log on to each platform–Facebook, LinkedIn, Instagram, Twitter, etc.–to share the same message is not only […]
December 7, 2018
This article originally appeared on Medium and was written by Amine Rahal. What’s your name, company name, and title? Kenneth Fomunung, Founder and CEO, Enrich My Brand. Which country did you emigrate from? Cameroon What was the most difficult thing you faced when you arrived? Well, I had culture shock coming from a small, third world country to the vast United States with its variety of at once integrated and segregated cultures. I had to adjust in many ways, none more initially challenging than being understood by my new peers in school due to a then heavy accent. Why did you choose to become an entrepreneur? […]
November 30, 2018
When Jeff Bezos founded Amazon in 1994, it was just an online bookstore. Fast forward 24 years and several billion dollars in revenue, Amazon is now the world’s largest online sales company and has made Jeff Bezos the richest man in the world with an estimated net worth of more than $112 billion. Of course, Bezos soon expanded the products Amazon offered to include music, videos, and a variety of consumer goods. Since then, Amazon has developed numerous original products and offerings such as Amazon Prime, Alexa, Kindles, Echo and Fire TV, to name a few. Early critics said Bezos was crazy to quit his job […]
November 16, 2018
The ever-changing digital landscape we live in is constantly changing the way we do business. No longer are people merely turning to their peers for recommendations, they’re looking to see what their favorite YouTuber or Insta Blogger has to say about products. This is particularly true for younger generations like Millennials and Generation Z. Thanks to social media platforms like YouTube and Instagram, regular people are now able to build their own brands by generating engaging content from the comfort of their own homes, making them that much more relatable. Unlike celebrities, influencers tend to be more engaging with their followers–they answer […]
November 9, 2018
Labeling the different generations has long been an American pastime, particularly when people are trying to justify or explain specific characteristics. And while it may be fun to poke fun at Millennials and blame us for killing the napkin industry, the truth is understanding how each generation thinks has become a key component in marketing. Recently, some industry insiders have even been coining the term “generational marketing” as a way to modernize marketing strategies. By breaking down and understanding how to connect with the different audiences, you’re gaining a competitive advantage in allowing customers to feel like you know them. Traditionalists […]
