My Rich Blog
January 28, 2021
Article originally posted on Galactic Fed “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” — Jonathan Gottschall, The Storytelling Animal. Storytelling is a universal element that makes us uniquely human. Stories spark curiosity, touch emotions, and create lasting impressions that help us understand ourselves, others, and the external world. Above all, stories are engaging. Storytelling has become a crucial component of marketing, as the industry looks to capitalize on the power of stories. Instagram, the social networking application designed for sharing visual content, is a […]
November 25, 2020
Article originally posted on Galactic Fed The Information Age is defined as the rapid transmission and access to vast amounts of information. This age has perpetually changed societies, cultures, and economies, including the marketing landscape. In the 1970s, individuals were exposed to an estimated number of 500 daily advertisements. As businesses continued to leverage digital advertising channels, this average grew to a monstrous 6,000 – 10,000 daily advertisements per person in 2020. The invention of the Internet has opened endless opportunities to reach a global audience through digital marketing channels; however, while companies continued to capitalize on this mass exposure, consumers became proficient […]
November 23, 2020
As a brand, you want to ensure that you are consistently adding to your pool of potential clients. Email marketing specifically has become one of the No. 1 ways to sell anything online! In the competitive market we are forced to survive in, every email address or phone number can turn into a success story or a referral for the same. How have you been growing your database thus far? Listed below are a few of the most effective ways to develop a database and some of the mistakes even you may have made in the process. The most effective way to […]
August 3, 2020
BY MAJA DUKADINOVSKA Millennials are one of the most populous generations living in the world today. According to the U.S. Census Bureau’s population estimates from July 2019, there are over 72 million millennials living in the United States alone. This generation — consisting of individuals born between 1981 and 1997 — is now becoming a driving force in the world’s economy. By 2025, they are expected to comprise three-quarters of the global workforce. This is why companies all over the world are looking for new marketing strategies targeting this specific age-group. First of all, however, it is important to understand the […]
July 31, 2020
BY ARTUR MEYSTER Artificial Intelligence (AI) has evolved quickly in the last decade, thanks to the development of more powerful machines and scientific methods like deep learning and natural language processing. So, it is not crazy to think that machines could one day replace humans. Already, AI is replacing humans in industries like manufacturing. However, it depends on how people see this technology because it is making our work easier. Instead of lamenting the fact that machines can do now what previously only humans could do, learn more tech skills, and don’t fall behind. The idea that AI software can […]
July 20, 2020
It used to be that succeeding as a marketer simply meant ensuring print and TV ads were clean, informative and memorable. Today, marketers have to deal with a lot more. In fact, no longer are we merely called marketers, but digital marketers. Twitter, Instagram, Facebook, LinkedIn, Google Ad Words, Analytics, Email campaigns; these are just a few of the things we have to deal with that the CMOs who came before us never did. Furthermore, marketing is more competitive and diverse than ever, so we always have to be on the lookout for “the next big thing” to ensure we’re […]
May 18, 2020
Over the past decade, the popularity of blogging for businesses has grown exponentially, and it has one of the most valuable, not to mention cost-efficient, tools for companies to both engage with the public while also promoting their products and services. However, if you are someone who is still struggling to understand the value blogging can offer, here are three reasons we at Enrich My Brand make it a top priority: 1. It Increases Brand Awareness. Every time you post a blog to your company website, it creates an indexed page, meaning that it has just built one more way for the […]
May 4, 2020
If you’re a business owner, specifically a small business owner, SEO is no doubt a priority in your company. In fact, 57 percent of B2B marketers stated that SEO generates more leads than any other marketing initiative.For anyone not familiar, search engine optimization is the process of growing your online visibility through organic search engine results. Aka increasing your digital footprint without having to pay for it. That said, it’s a complex discipline and can be hard to navigate. To help everyone get a little bit better of an understanding, we put together our own list of DOs and DON’Ts when it […]
April 1, 2020
By now, we are all aware of both the benefits and problems social media can bring to our brands. Virtually free promotion and advertising are right in the palms of our hands, and there are now billions of social media users as of 2020. As a matter of fact, the sheer number of social media users today is staggering. Just check out these Internet usage statistics courtesy of Supply Gem. With such a powerful tool as the Internet at our disposal, how unfortunate would it be for us to utilize the wrong social media platform for our brand? Here are three strategies for determining […]
