BY BRYANT NICHOLS
Starting a small business is often all about the launch. You advertise and create your brand, set up your website and gather a handful of followers who are keen to get on board. Once the launch is over, it is time to think about building your business. This is not a time to rest on your laurels. Being super proactive about your business growth from day one will help you to stand leagues above your competitors. Let us show you how to propel the growth phase of your business.
Be Loud
Be loud and obvious about your business. Most people will not know that you exist. You have to tell everyone. Do not be afraid of posting often and making bright and eye-catching content. It is about letting your target audience see your business. Make statements about what you offer, what exactly your business does. Make it as clear as possible. There is nothing worse for the early growth phase of your business than when your audience clicks on an advert and can’t tell what you are selling. There is a lot of competition online, so the quiet businesses that aren’t clear about what they do get left by the wayside. Be bold. Be loud. Be clear.
Use Templates
Download free-to-use templates for your marketing strategy, ad campaigns, and your business’ overall growth goals. Using templates is a fast and simple method to organize your actions. Templates also give you a tangible way of looking back over your business growth. This will help you to continue to improve. If you can read over your templates and see positive and negative trends, you will build on them.
Competitions
Your business’ steady growth depends on the outlook of your active audience. Your followers and subscribers at this point are new, excited, and ready to listen. It is the time when you establish your brand and the face of your business. Creating competitions and giveaways is a great way to solidify an interactive, expressive fan base for your business.
Create competitions that have a spark; not just a numbered chart asking for sign-ups. This stage is when you want to push the boat out. Run an advertising campaign centered around competitions. Offer attractive prizes your audience will want. If you sell products, offer a cost-effective product sample as the prize. Make the competition itself fun but very easy to take part in. For example, post a branded short video asking people to name a dinosaur in the comments section. The correct answer will be selected randomly the following day. Reply to comments and like every single one. Create a discussion and invite people to follow your page. Have a link on the video to your social handle and website.
Branding
Ensure that all the promotions you do are branded with your logo. If you do not have one, you can create one for free on this logo maker.
Create promotional branded material and include it in the background of content photos, videos and use as part of a competition prize. Send free branded stickers to as many of your followers as you can and include them in your product packaging when you send them out. Stickers with your website as well as your name and logo can be a great way to boost traffic to your site.
This first growth phase is so crucial for your business's overall growth and development. Have fun with it, be creative, and interact as much as possible with your customers and wider audience. The more energy that you put in, the more you will get out of it in the long run.
For your branding and digital marketing needs to grow your business, look no further than My Rich Brand.
