BY BETH WILLIAMS
Photo by Artem Beliaikin
Undeniably, the holiday season is considered the most lucrative time for e-Commerce stores in terms of overall sales and revenue. However, turning leads and visitors into buying customers is not a walk in the park. You need to strategize so you can capitalize on customers who are hungry for great deals.
Apart from ensuring you have an inviting and engaging web design that suits the season, you also need to implement proven e-Commerce and SEO strategies to maximize your sales. Below are some of the most effective techniques that can help you generate massive profits this holiday season:
Engage With Mobile Customers
Mobile e-Commerce is growing at a fast pace. Some statistics indicate that e-Commerce sales last Christmas (2020) increased by as much as 59%. The massive increase was attributed to the wide usage of mobile devices. Surprisingly, over 60% of search queries come from mobile devices.
Send Automated Web Push Notifications and Holiday Sale E-mails
Sending out pre-sale promotional push notifications and e-mails is a proven and powerful strategy that has been used to generate more conversions. Sending festive alerts and e-mails to your target audience can also create some sense of urgency and instill in them the fear of missing out (FOMO).
Recover Abandoned Carts Using Special Discounts
According to statistics, 99% of consumers won't purchase the first time they visit an online store. As a result, they often abandon their online carts. Fortunately, there is a way you can entice those prospects back by sending them festive sales offers to the items they have chosen.
In other words, you should retarget those types of visitors whenever possible. The holiday season is one of the best times you can succeed in enticing them to purchase the products or services you are offering.
It is reassuring to know there is no shortage of ways you can maximize your e-Commerce sales this holiday season. For other proven tips and techniques, check out our infographic below.
