My Rich Blog
February 9, 2022
BY ABBIE MALON Every business needs a strong brand. It differentiates your business from others, better positions you against your competitors, and fosters brand loyalty. A strong brand is essential to the long-term growth and success of your business. However, creating and establishing a strong brand is more than starting and naming your business. It entails a series of strategic actions and activities to position your brand. All these activities and actions require a lot of financial, human, and intellectual resources. As a small business owner or a startup, you may be wondering: Is it possible to build a strong brand […]
February 4, 2022
BY LUNA MORGAN Source: Unsplash.com As the pandemic increases the world’s reliance on the digital world, it’s more imperative than ever for brands to build a strong presence online. A 2020 survey of small businesses showed that 60% of companies had to increase their online services due to the pandemic, and 24% still had intentions of advancing within the digital space. This rapid shift toward online platforms can be attributed to the preferences of today’s consumers, who increasingly use the internet for many of their everyday activities, including shopping, communication, research, and entertainment. The shift is also creating an even greater demand for […]
January 3, 2022
Photo by Michelangelo Buonarroti from Pexels Perhaps you are tired of working for someone else. You have big dreams, and you would like to live life on your own terms. That might include taking a break when you need it, working hours that are better for your lifestyle, or even getting rid of your commute. Choosing to work in a field that you are passionate about can mean greater professional and even personal happiness. You might feel reenergized by the thought of work or look forward to sharing your gifts with the world. Discover what you should know about taking on your passion as a […]
December 27, 2021
December 27, 2021 Photo by Nataliya Vaitkevich from Pexels If you’re in your twenties or thirties, you’ve probably spent a few years working for a traditional employer and dabbling in side hustles. But what if you’re interested in pursuing entrepreneurship full-time? Launching an e-commerce business can be a great way to create a sustainable income stream and continue sharpening your professional skill set, particularly when it comes to sales and marketing. With that in mind, My Rich Brand has gathered a collection of resources covering everything you need to know about breaking into e-commerce, from finding suppliers to building your brand. Laying the Groundwork As […]
December 16, 2021
BY BETH WILLIAMS Photo by Artem Beliaikin Undeniably, the holiday season is considered the most lucrative time for e-Commerce stores in terms of overall sales and revenue. However, turning leads and visitors into buying customers is not a walk in the park. You need to strategize so you can capitalize on customers who are hungry for great deals. Apart from ensuring you have an inviting and engaging web design that suits the season, you also need to implement proven e-Commerce and SEO strategies to maximize your sales. Below are some of the most effective techniques that can help you generate massive profits this […]
October 28, 2021
The holidays are a double-edged sword for many small business owners. On one hand, the holidays can drive up sales for all types of small businesses, from hospitality to retail and beyond. On the other, the holidays present their own specific set of challenges and extra responsibilities. Rather than wait until December arrives, take time right now to plan ahead. My Rich Band offers the following tips that small business owners should consider before the holiday season arrives: 1. Figure Out Your E-commerce Plan Moving into the internet age is a good idea for a lot of small businesses who want to […]
September 23, 2021
BY KATREENA Life without social media is unthinkable in this day and age. Thousands of people across the globe rely on social media for entertainment as well as necessities like information and shopping. Noticing this trend, businesses have expectedly leveraged social networking sites to promote their products and services, in a strategy called social media marketing (SMM). Also known as e-marketing or digital marketing, SMM can be used to reach a wider audience and to tailor a company’s messages to its target market. However, SMM is not as easy as it sounds. As you know, it involves planning, listening, analytics, and advertising. Lots […]
August 9, 2021
BY BRYANT NICHOLS Starting a small business is often all about the launch. You advertise and create your brand, set up your website and gather a handful of followers who are keen to get on board. Once the launch is over, it is time to think about building your business. This is not a time to rest on your laurels. Being super proactive about your business growth from day one will help you to stand leagues above your competitors. Let us show you how to propel the growth phase of your business. Be Loud Be loud and obvious about your […]
July 26, 2021
BY DEREK GOODMAN Creating a strong, loyal client base is one of the most important parts of starting a small business. However, it can be pretty intimidating for first-timers. My Rich Brand is excited to help first-time business owners navigate these kinds of situations. Here are some tips to get you started: FREE UP YOUR TIME Business owners are naturally busy people. After all, starting a business comes with a long and seemingly endless to-do list. However, one of the simplest ways to free up some of that time is to figure out what tasks on that list are outsourceable. For example, […]
