Photo by Nataliya Vaitkevich from Pexels
If you’re in your twenties or thirties, you’ve probably spent a few years working for a traditional employer and dabbling in side hustles. But what if you’re interested in pursuing entrepreneurship full-time? Launching an e-commerce business can be a great way to create a sustainable income stream and continue sharpening your professional skill set, particularly when it comes to sales and marketing.
With that in mind, My Rich Brand has gathered a collection of resources covering everything you need to know about breaking into e-commerce, from finding suppliers to building your brand.
Laying the Groundwork
As an aspiring eCommerce entrepreneur, these resources outline your first steps towards launching your business.
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First, take some time to think about the products you want to sell - consider which items will be in high demand over a long period of time.
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Now, you’re ready to start designing your website! Choose a reputable hosting platform with the functionality you need.
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Research potential suppliers for your products. You can look up suppliers online or check out industry trade shows.
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You’ll want to choose a business structure early and file the proper paperwork to form your entity.
Branding Your Business
Establishing a memorable brand is the key to standing out amongst your competition.
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Let your imagination run wild as you come up with a cohesive brand identity!
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Design a great logo that represents the essence of your company’s brand.
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Create social media profiles for your e-commerce shop across various platforms and start advertising your products on these channels.
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Don’t forget to continuously improve your search engine optimization strategy so that new customers can easily find you.
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Make it easier on everyone by using this easy PDF compressor tool when sharing marketing-related images/files with a marketing professional.
Reaching New Customers
How can you grow your customer base and drive more sales? These tips will help you connect with lots of new customers.
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Focus on providing top-notch service to your existing customers so that they will recommend your shop to their friends and family.
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Reward past customers and new customers with promo codes and deals through email marketing.
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Don’t hesitate to launch new products if you’ve identified certain items that would meet your customer’s needs!
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Partner up with other businesses to promote each other’s products and reach new customers.
There are plenty of e-commerce companies, but there is always room for new businesses in this sector! No matter what you want to offer, you’ll be able to find your customer niche. With these resources, you’ll be well-prepared to officially launch your e-commerce shop.
Founded by a successful wordsmith and career marketer, My Rich Brand is a boutique digital marketing agency servicing small-to-mid-sized businesses and personal brands. Interested in hiring us?
