BY LUNA MORGAN
Source: Unsplash.com
As the pandemic increases the world’s reliance on the digital world, it’s more imperative than ever for brands to build a strong presence online. A 2020 survey of small businesses showed that 60% of companies had to increase their online services due to the pandemic, and 24% still had intentions of advancing within the digital space.
This rapid shift toward online platforms can be attributed to the preferences of today’s consumers, who increasingly use the internet for many of their everyday activities, including shopping, communication, research, and entertainment.
The shift is also creating an even greater demand for professionals who know how to navigate digital spaces. Skills related to digital marketing, which can boost a business’s ability to gain attention on the highly competitive internet landscape, are now sought after by countless employers across industries. In this post, we’ll discuss a few of the most in-demand marketing jobs today.
1. Social Media Specialist
Social media is one of the most powerful digital marketing tools available. Social platforms give businesses avenues to post creative content, develop their brands, expand audiences, and strengthen connections with consumers. Naturally, this means that communications professionals who understand how to build dedicated followings on social media platforms like Instagram are in high demand. These professionals conceptualize content for social media platforms, engage audiences, and grow an entity’s social media presence.
2. SEO Specialist
Today, many businesses use search engine optimization (SEO) to increase their chances of standing out online. Strategies like researching popular keywords, building link relationships with other websites, improving page load speed, and removing broken links can all help business websites rank higher on search engines.
SEO specialists can help businesses identify the strategies needed to pass modern search engine algorithm standards. Good SEO specialists stay on top of new trends and changes in the standards set by search engine algorithms and ensure that businesses adjust to continue expanding online viewership.
3. UX Designer
User experience (UX) is one of the critical contributing factors to how well a website ranks on search engines. UX refers to the different strategies used to improve any given customer's experiences interacting with a business's digital platform. Professionals who work with UX design use their coding and visual design expertise to refine websites, apps, and software for enhanced ease of use, efficiency, and utility. By improving a customer’s digital experience, UX designers help businesses build brand loyalty, increase conversion rates, and maximize ROI.
4. Copywriter
Writing is one of the most important ways today’s businesses communicate with consumers online, increasing the demand for copywriters. A good copywriter can create marketing materials that effectively persuade internet users to engage with a business's products or services. And given the dynamic nature of the modern internet, there are several different mediums copywriters can work through, including social media captions, emails, ads, and even jingles.
5. Content Writer
Content writers are similar to copywriters. The key difference is that, while copywriters write to directly persuade audiences to buy products, content writers create supplementary content that can improve a customer’s life and strengthen their loyalty to the brand. Content writers usually work with long-form content, such as articles and blog posts. The content they create aims to give consumers valuable and in-depth information about a brand’s industry, products, services, or other offerings.
Digital marketing is an exciting field and one that has shown steady growth through the years. Individuals interested in using their creative skills to help businesses thrive in the digital age can look into careers like social media marketing, SEO specialization, UX design, and writing.
