Kenny

BY ABBIE MALON Every business needs a strong brand. It differentiates your business from others, better positions you against your competitors, and fosters brand loyalty. A strong brand is essential to the long-term growth and success of your business.  However, creating and establishing a strong brand is more than starting and naming your business. It entails a series of strategic actions and activities to position your brand.  All these activities and actions require a lot of financial, human, and intellectual resources. As a small business owner or a startup, you may be wondering: Is it possible to build a strong brand […]

Photo by Michelangelo Buonarroti from Pexels Perhaps you are tired of working for someone else. You have big dreams, and you would like to live life on your own terms. That might include taking a break when you need it, working hours that are better for your lifestyle, or even getting rid of your commute. Choosing to work in a field that you are passionate about can mean greater professional and even personal happiness. You might feel reenergized by the thought of work or look forward to sharing your gifts with the world. Discover what you should know about taking on your passion as a […]

 December 27, 2021 Photo by Nataliya Vaitkevich from Pexels If you’re in your twenties or thirties, you’ve probably spent a few years working for a traditional employer and dabbling in side hustles. But what if you’re interested in pursuing entrepreneurship full-time? Launching an e-commerce business can be a great way to create a sustainable income stream and continue sharpening your professional skill set, particularly when it comes to sales and marketing.  With that in mind, My Rich Brand has gathered a collection of resources covering everything you need to know about breaking into e-commerce, from finding suppliers to building your brand. Laying the Groundwork As […]

The holidays are a double-edged sword for many small business owners. On one hand, the holidays can drive up sales for all types of small businesses, from hospitality to retail and beyond. On the other, the holidays present their own specific set of challenges and extra responsibilities.  Rather than wait until December arrives, take time right now to plan ahead. My Rich Band offers the following tips that small business owners should consider before the holiday season arrives: 1. Figure Out Your E-commerce Plan Moving into the internet age is a good idea for a lot of small businesses who want to […]