My Rich Blog
May 11, 2022
One major challenge every new business faces involves building the foundations for a strong and loyal customer base. Solving this challenge requires making the public aware of your products and services in the first place. One of the best and most cost-effective ways to start marketing your business is through social media. With 7 in 10 Americans now using online social networking sites, social media marketing will give you the reach to effectively build your customer base. However, you can’t just assign the job to one token, “social media manager,” and call it a day. Below are a few reasons you should take […]
April 28, 2022
Data analytics can offer robust value to your small businesses. If you feel like your business has plateaued and you’re unsure where to take it from here, data will show you the way. By tracking your business data and analyzing trends, you’ll be able to make effective business management and marketing decisions that have a real and measurable impact on your growth. Here’s a basic data analysis guide from My Rich Brand to help you get started! Boost Your Cash Flow If you need more cash on hand to market your business, start reviewing your cash flow; making cash flow improvements can free up […]
April 7, 2022
Photo by cottonbro from Pexels Digital systems are essential to every business, as they streamline operations and help enterprises deliver better service. However, these same systems that improve efficiency also create new vulnerabilities. Cyberattacks can have serious financial consequences, such as when hackers demand ransom or businesses rebuild after losing vital assets. According to one report, in 2020, cyberattacks cost companies $2.7 billion. Of course, money isn’t the only concern. Servers hold a wealth of sensitive data, including information on employees, customers, and vendors. In some cases, this data is more valuable to criminals. Below, My Rich Brand presents some things you need to know about […]
March 14, 2022
Photo by ANTONI SHKRABA from Pexels When the pandemic struck, many people decided to turn to self-employment to keep their families afloat. But, many others paused for fears of the process being too difficult. So, how hard is it to start a new business? Easier than you might think, and you can create your entrepreneurship endeavor with whatever level of dedication you’re willing to put into it. Today’s My Rich Brand blog covers some of the basics. Business Ideas for Beginners No one business type works for everyone, and the best advice you can get is to piggyback off your current skills, expertise, and experience. […]
February 17, 2022
BY ABBIE MALON Photo by Christina Morillo from Pexels Are you searching for the right digital marketing talent to grow your business? My Rich Brand specializes in telling your brand’s story through digital strategies. Is your free time shrinking as your business grows? Entrepreneurship should give you freedom, not leave you chained to a desk. Outsourcing is a quick and affordable way to start delegating some of your workloads. Business owners can outsource to freelancers in the U.S. or overseas. However, effective outsourcing involves finding people with the right skills. Here’s how to cover your bases when adding freelancers. What to Know Before Hiring Independent […]
February 11, 2022
BY SHAWN BYRNE In today’s digital world, having a website can make a world of difference for your business. Some research indicates that 6 out of 10 customers expect brands to have an online presence. However, many people do not realize that having a website will not always suffice. Most digital consumers are impatient. That said, even if your on-page SEO is exceptional, visitors will still leave your site in an instant if you overlook one crucial aspect: page speed. Page speed has been considered a key ranking factor for many years now. What started as a mere metric to assess how […]
February 9, 2022
BY ABBIE MALON Every business needs a strong brand. It differentiates your business from others, better positions you against your competitors, and fosters brand loyalty. A strong brand is essential to the long-term growth and success of your business. However, creating and establishing a strong brand is more than starting and naming your business. It entails a series of strategic actions and activities to position your brand. All these activities and actions require a lot of financial, human, and intellectual resources. As a small business owner or a startup, you may be wondering: Is it possible to build a strong brand […]
February 4, 2022
BY LUNA MORGAN Source: Unsplash.com As the pandemic increases the world’s reliance on the digital world, it’s more imperative than ever for brands to build a strong presence online. A 2020 survey of small businesses showed that 60% of companies had to increase their online services due to the pandemic, and 24% still had intentions of advancing within the digital space. This rapid shift toward online platforms can be attributed to the preferences of today’s consumers, who increasingly use the internet for many of their everyday activities, including shopping, communication, research, and entertainment. The shift is also creating an even greater demand for […]
January 3, 2022
Photo by Michelangelo Buonarroti from Pexels Perhaps you are tired of working for someone else. You have big dreams, and you would like to live life on your own terms. That might include taking a break when you need it, working hours that are better for your lifestyle, or even getting rid of your commute. Choosing to work in a field that you are passionate about can mean greater professional and even personal happiness. You might feel reenergized by the thought of work or look forward to sharing your gifts with the world. Discover what you should know about taking on your passion as a […]
