Marketing Trends

As we’ve discussed in several of our previous blog posts, creating and promoting original content is the future of marketing. Whether you’re blogging, creating video content or just maintaining your social media platforms, putting out consistent, engaging content is critical. Today, we wanted to discuss an emerging type of marketing that’s beginning to catch the eye of CMOs and consumers alike: interactive content. This can mean anything from a quiz to a live webinar to a calculator—anything that directly involves the consumer interacting with your brand. Digital content marketing has only been widespread in the last few years or so, […]