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It’s no secret that video content has become a key player in the content marketing landscape, but why is it only as of late that videos have become such a hot marketing commodity? Since the inception of YouTube in 2005, the ability to both post and watch videos has been just one click away at no cost. However, it has only been in more recent years that the everyday digital marketer has gained access to tools that make producing video content not only affordable but also accessible and user-friendly.
Think about it, on a daily basis, how many videos are you watching while scrolling across your social media page? According to Hubspot, 45 percent of people watch more than an hour of Facebook or YouTube videos per week. Furthermore, Facebook users worldwide are watching a combined total of 100 million hours of video a day just on Facebook.
It may be easy to brush some of these statistics aside under the assumption that a majority of these videos are most likely silly cat videos or cooking tutorials, and granted, that does account for some of this content, but not all. In fact, a 2016 Google Survey found that 68 percent of YouTube users watched videos to help them make a purchase decision. Not to mention, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Video content marketing has blown up because in this digital age, let’s be honest, sometimes we’re lazy and don’t want to take the time to read why we should be interested in a product or service. We want you to show us. Video content not only increases SEO but also is aesthetically pleasing. Videos help connect you to your consumer by capturing their attention. Use them to help you tell your brand’s story and demonstrate your passion for your business. Adding in features like music, voice-overs or even footage of you and your employees allows customers to understand you on a more personal level and encourages a higher customer conversion rate.
Comparing Conversion Rates:
- YouTube reports video consumption rises 100 percent every year.
- Videos in an email campaign lead to a 200-300 percent increase in click-through rates.
- Including a video on a landing page can increase conversion rates by up to 80 percent.
In conclusion, video content has proven, with analytics, that it is undoubtedly worth putting time and resources behind, but beyond that, you must develop a video marketing strategy. Enter Enrich My Brand. Visit our site today to learn more about how we can help you capitalize on content marketing for your business, including video, of course.
