Digital Marketing

By now, you’ve likely heard that content marketing is sweeping the nation as the leading form of advertising for businesses both small and large. But what is content marketing really and what makes it different from traditional marketing methods? Thanks to ad blockers, more than 200 million people worldwide aren’t seeing paid advertisements, which is great for consumers, but not so great for marketers who have now lost their leading form of advertising. But luckily, that’s where content marketing comes in. Not only does it give companies a way to get around ad blocking software, but it also engages the […]