My Rich Blog
March 16, 2018
Cult Brand: A product or service that has an energetic and loyal customer base. A cult brand, unlike others, has customers who can be described as near-fanatical, true believers in the brand and may feel a sense of ownership or vested interest in the brand’s popularity and success. A recent study by American Express found that millennials, more so than any other age group, are the most brand loyal with 62 percent of millennials saying they tend to only ever buy one preferred brand compared to just 54 percent of the overall population. Given this statistic, a whole new challenge […]
January 12, 2018
So I am now in the fourth month of my daring move to quit my job and swim with the sharks. While sharks are born swimming, they do not become expert swimmers on day one. In the same vein, launching Enrich My Brand has been no walk in the park as I am attempting to build a veritable full-service digital marketing agency from scratch. The truth is, I had no seed funding, business loan or line of credit when I ventured out on my own. However, what I did have was my passion, experience, and savvy for brand storytelling. All […]
January 8, 2018
“Be your own boss.” Ah, that phrase is too often casually thrown around. To many people, that sure sounds like living the dream; having a whole lot of fun doing what you love without having to answer to anyone else is surely a goal we should all be striving to achieve, right? Wrong. Not if we’re not wired for the daily grind that ensues, or we don’t possess the necessary work ethic to survive the invariable challenges, especially in the startup phase of our business. The reality for most self-employed people who consider themselves their own boss is far from […]
October 31, 2017
Too often, people talk about passion but seldom do they live it. Passion, by definition, is a “strong and barely controllable emotion.” When something is barely controllable, it is almost like an addiction; it grips you, consumes you, and doesn’t let you go until you’ve indulged in it fully. Think about that feeling of being in love, those “butterflies” in your stomach. I’m sure most of us have been there. Interestingly enough, it is that magnitude of emotion that best conveys passion. Now, when it comes to starting a business or building a brand, you really shouldn’t indulge unless you’re […]
