My Rich Blog
August 17, 2018
Starting a business and launching a brand; it seems as if everyone is doing that these days right? In case that isn’t enough pressure, have you also noticed that a social media presence is imperative to the success of your new venture? According to a 2017 report by Infusionsoft, a whopping 71 percent of small businesses and brands plan to use social media to gain new customers in 2018. New customers, clients and new interactions are the goals, but one must always be cognizant of the unique problems social media can bring your company. Lack of Control Over Content Posted Whenever […]
August 10, 2018
In a world where your website and social media accounts can either bring you a customer or scare them away, your brand, personal or professional, needs to leave a lasting impression. 48 percent of consumers report that they are more likely to become loyal to a brand during the first purchase or experience, so you need to be bringing your A-game from the moment the consumer begins interacting with you. Your website should point your audience in the direction of finding what they need from you, and your social media should be an active point of communication between you and the potential […]
August 3, 2018
While reading non-fiction books may not be at the top of the list for millennials these days, the fact is it’s still a critical habit for successful business people. When Warren Buffet was asked about the key to success, he said he read between 600 and 1,000 pages per day when starting his career and even now still devotes 80 percent of his day to reading. Now, we’re not suggesting you start off at quite that level, but we did compile a small list of books that are vast resources for anyone in marketing. The Lead Machine: The Small Business Guide […]
July 27, 2018
When Southwest Airlines was founded in Dallas in 1967, it began as a small airline operating only within the state of Texas. As of March 2018, the airline employs more than 57,000 people, oversees more than 4,000 departures a day during peak travel season and operates in 99 destinations across North America and the Caribbean. So how did the once tiny budget airline grow into the cult brand it is today? It’s simple, fostering a great company culture. When Southwest Airlines first comes to mind, you’ll likely think of the iconic blue, yellow and red planes and catchy, satiric slogans such as “You’re Now Free […]
July 20, 2018
In the digital age where social sharing is the norm, brands have more opportunities than ever before to reach their target audience across a wide range of media. Moreover, today, digital marketing and advertising via leveraging social media are more affordable than traditional print and TV advertising of just two decades ago. However, this digital age isn’t all golden as there are many risks associated with the free flow of data and information. For starters, brands must be conscious of potential scandals that may befall them in instances of negligence, e.g., racist, sexist or other controversial posts. The recent H&M “Coolest […]
July 6, 2018
Emailing has been around for decades, and email marketing is even a weak trend in the eyes of some digital marketers, but the fact is, email remains the third most influential source of information for B2B audiences. If you look at the statistics, you can see why: email is 40x more effective for customer acquisition than Facebook and Twitter combined. That said, not all email campaigns are created equally so today we’ll be talking about some tips and tricks to crafting the perfect marketing email. Now we know a lot of you may be thinking that you hate having your […]
June 29, 2018
Unless you’ve been living under a rock for the last few years or are the last person on earth who doesn’t use Facebook, you’ve undoubtedly come across a Buzzfeed Tasty recipe video. You know the ones–bright, short videos giving you a birds-eye view of a cooktop or mixing bowl and showing a breakdown of a recipe. Continuing with our cult brand case studies, today we wanted to take a look at how Tasty has created a recipe for a fantastic content marketing strategy. Tasty may only be about three years old, but already their YouTube channel has more than eight million subscribers and a […]
June 22, 2018
Sure, all marketers are technically competing with one another, but we are also some of each other’s most significant resources. Cutting-edge strategies are all around us, and the only way to stay relevant is to maintain an unending hunger for learning. Below, we have compiled a list of five blogs we believe every marketer in the industry should be following. 1. HubSpot HubSpot is best known for its software development and tools that aid in social media marketing, SEO optimization and web analytics, but another great reason to pay attention to it—the blog. Through their content marketing strategy, the site generates […]
June 8, 2018
As we’ve discussed in several of our previous blog posts, creating and promoting original content is the future of marketing. Whether you’re blogging, creating video content or just maintaining your social media platforms, putting out consistent, engaging content is critical. Today, we wanted to discuss an emerging type of marketing that’s beginning to catch the eye of CMOs and consumers alike: interactive content. This can mean anything from a quiz to a live webinar to a calculator—anything that directly involves the consumer interacting with your brand. Digital content marketing has only been widespread in the last few years or so, […]
