My Rich Blog
May 11, 2018
Nothing great was ever accomplished without a vision. If we may, please allow us to share with you our vision for you. More importantly, let us help you bring your vision to life. It’s no secret that video content has become a key player in the content marketing landscape, but why is it only as of late that videos have become such a hot marketing commodity? Since the inception of YouTube in 2005, the ability to both post and watch videos has been just one click away at no cost. However, it has only been in more recent years that […]
May 4, 2018
Although digital marketing strategies may seem to be all around us in 2018, there is indeed no shortage of myths surrounding this still emerging marketing technique. It is not difficult to fall prey to these misconceptions, particularly if you are a business owner unfamiliar with marketing strategies, so I wanted to take a moment today to examine some of these standard errors and explain why they are not to be trusted. 1. Digital Marketing is Only Successful in Certain Industries While there are indeed some industries that traditionally have a stronger presence online, it is absurd to assume that just […]
April 27, 2018
In the first case study in our ongoing cult brand series, we took a look at how YETI Coolers generated more than $500 million in revenue in just three years. In the second installment of this series, we will be examining another company with a robust marketing strategy, La Croix Sparkling Water. La Croix is an American sparkling water company, but the beverage has quickly made itself a name that is known in both homes and offices across the country, even surpassing its chief competitor–Perrier–in sales over the past two years. Although the company has been around since 1981, it […]
April 21, 2018
By now, you’ve likely heard that content marketing is sweeping the nation as the leading form of advertising for businesses both small and large. But what is content marketing really and what makes it different from traditional marketing methods? Thanks to ad blockers, more than 200 million people worldwide aren’t seeing paid advertisements, which is great for consumers, but not so great for marketers who have now lost their leading form of advertising. But luckily, that’s where content marketing comes in. Not only does it give companies a way to get around ad blocking software, but it also engages the […]
March 16, 2018
Cult Brand: A product or service that has an energetic and loyal customer base. A cult brand, unlike others, has customers who can be described as near-fanatical, true believers in the brand and may feel a sense of ownership or vested interest in the brand’s popularity and success. A recent study by American Express found that millennials, more so than any other age group, are the most brand loyal with 62 percent of millennials saying they tend to only ever buy one preferred brand compared to just 54 percent of the overall population. Given this statistic, a whole new challenge […]
January 12, 2018
So I am now in the fourth month of my daring move to quit my job and swim with the sharks. While sharks are born swimming, they do not become expert swimmers on day one. In the same vein, launching Enrich My Brand has been no walk in the park as I am attempting to build a veritable full-service digital marketing agency from scratch. The truth is, I had no seed funding, business loan or line of credit when I ventured out on my own. However, what I did have was my passion, experience, and savvy for brand storytelling. All […]
January 8, 2018
“Be your own boss.” Ah, that phrase is too often casually thrown around. To many people, that sure sounds like living the dream; having a whole lot of fun doing what you love without having to answer to anyone else is surely a goal we should all be striving to achieve, right? Wrong. Not if we’re not wired for the daily grind that ensues, or we don’t possess the necessary work ethic to survive the invariable challenges, especially in the startup phase of our business. The reality for most self-employed people who consider themselves their own boss is far from […]
October 31, 2017
Too often, people talk about passion but seldom do they live it. Passion, by definition, is a “strong and barely controllable emotion.” When something is barely controllable, it is almost like an addiction; it grips you, consumes you, and doesn’t let you go until you’ve indulged in it fully. Think about that feeling of being in love, those “butterflies” in your stomach. I’m sure most of us have been there. Interestingly enough, it is that magnitude of emotion that best conveys passion. Now, when it comes to starting a business or building a brand, you really shouldn’t indulge unless you’re […]
