My Rich Blog
October 5, 2018
You may have read this title once, and then needed to reread it a couple of times. Fortunately, your eyes do not deceive you! As a business owner, those five golden stars sparkle like those in the night sky. In the instance that you lose one of your stars due to a negative review from an unsatisfied customer, you may begin to feel inadequate or as if you have done something completely wrong and there is no coming back from it, but no need to fret! This post will provide you with a new take on negative reviews, and how […]
September 28, 2018
It seems every time you visit the Apple website these days, there’s yet another new product/update/technology ready to be swept up by the millions of Apple users around the world. When the first iPhone premiered in 2007, it retailed starting at $499—half the price of the brand’s latest iPhone X, which ranges from $999 up to $1,149 making it the most expensive iPhone to date. Yet, they still have us lining up around the world ready and willing to fork over our hard earned cash just because there’s something newer and shinier on the conveyor belt. Today, we’ll be taking a look […]
September 21, 2018
To answer the title question, no, your brand does not necessarily “need” an influencer. There are multiple ways in which your brand can gain traction through the use of digital marketing agencies and things alike. However, it would be a disservice to you as a brand owner to neglect to shed light on what GoogleTrends and Forbes have reported as being the “fastest growing sector of digital marketing.” Although this post may not provide an exhaustive list of considerations regarding joining the trend of influencer marketing, it will offer you a better understanding of what an influencer is and how they can help your […]
September 14, 2018
Just Do It. A slogan familiar to us all over the years has repositioned itself in the hearts of many Americans as of late. Earlier this week, Nike released a new ad campaign for the 30th anniversary of its famous three words in what some are considering the most controversial way possible. NFL player Colin Kaepernick is up close and personal with the masses in the new photo for the ad campaign, featuring a black and white headshot of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.” A powerful statement from a public figure, and a bold […]
September 7, 2018
Copywriting is defined as, “the process of writing advertising promotional materials.” As the creator of a brand, you presumably know the ins and outs of your brand, and also probably believe that you have been doing a decent job of creating your own copy thus far. The good news is you may be right, but what if you were informed of how much a copywriter could benefit and improve the overall quality of your brand’s presence to the masses? “Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy […]
August 31, 2018
In a recent blog post on rebranding, we touched briefly on the incredible marketing campaign and rebranding overhaul Old Spice did in 2010. That said, we thought about and decided the brand needed much more than a short paragraph, but rather its own spot in our ongoing cult brand series to thoroughly discuss the enormity of their achievement. Old Spice is an American company owned by Procter & Gamble that produces body washes, deodorant, antiperspirants, shampoos and soaps for men. The brand has been around since 1937 and has steadily been successful, but no one could predict the aftermath of the now famous “The Man […]
August 17, 2018
Starting a business and launching a brand; it seems as if everyone is doing that these days right? In case that isn’t enough pressure, have you also noticed that a social media presence is imperative to the success of your new venture? According to a 2017 report by Infusionsoft, a whopping 71 percent of small businesses and brands plan to use social media to gain new customers in 2018. New customers, clients and new interactions are the goals, but one must always be cognizant of the unique problems social media can bring your company. Lack of Control Over Content Posted Whenever […]
August 10, 2018
In a world where your website and social media accounts can either bring you a customer or scare them away, your brand, personal or professional, needs to leave a lasting impression. 48 percent of consumers report that they are more likely to become loyal to a brand during the first purchase or experience, so you need to be bringing your A-game from the moment the consumer begins interacting with you. Your website should point your audience in the direction of finding what they need from you, and your social media should be an active point of communication between you and the potential […]
August 3, 2018
While reading non-fiction books may not be at the top of the list for millennials these days, the fact is it’s still a critical habit for successful business people. When Warren Buffet was asked about the key to success, he said he read between 600 and 1,000 pages per day when starting his career and even now still devotes 80 percent of his day to reading. Now, we’re not suggesting you start off at quite that level, but we did compile a small list of books that are vast resources for anyone in marketing. The Lead Machine: The Small Business Guide […]
