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Kenny

June 22, 2018
June 22, 2018
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Five Blogs Every Marketer Should be Following

Sure, all marketers are technically competing with one another, but we are also some of each other’s most significant resources. Cutting-edge strategies are all around us, and the only way to stay relevant is to maintain an unending hunger for learning. Below, we have compiled a list of five blogs we believe every marketer in the industry should be following. 1. HubSpot HubSpot is best known for its software development and tools that aid in social media marketing, SEO optimization and web analytics, but another great reason to pay attention to it—the blog. Through their content marketing strategy, the site generates […]
June 8, 2018
June 8, 2018
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The Future of Digital Marketing: Interactive Content

As we’ve discussed in several of our previous blog posts, creating and promoting original content is the future of marketing. Whether you’re blogging, creating video content or just maintaining your social media platforms, putting out consistent, engaging content is critical. Today, we wanted to discuss an emerging type of marketing that’s beginning to catch the eye of CMOs and consumers alike: interactive content. This can mean anything from a quiz to a live webinar to a calculator—anything that directly involves the consumer interacting with your brand. Digital content marketing has only been widespread in the last few years or so, […]
June 1, 2018
June 1, 2018
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Three Tools to Help You Measure Your Marketing ROI

When it comes to tracking and understanding your content ROI, things can get pretty confusing, pretty quickly. Even marketers with years of experience can sometimes struggle with effectively understanding ROI; in fact, only 39 percent of marketers consider themselves even remotely successful at it. So today, we wanted to make all of our lives a little easier and share three tools we have found that can help you understand how productive you are with your content marketing. Built-In Social Media Analytics Cost: Free Not only is it free, but it’s also relatively easy to navigate once you understand the basics. […]
May 25, 2018
May 25, 2018
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Branding at Its Finest—Cult Brand: Lululemon

We have already taken a look at Yeti Coolers and La Croix Sparkling Water, so for the third installment of our cult brand case study series I wanted to dive into the retail world and talk about Lululemon Athletica. The luxury Canadian lifestyle brand opened its doors in 2000, but has had a meteoric rise in establishing themselves as a premier athletic apparel retailer and generating nearly $2 billion in revenue. Go to any gym or spin class across America, and you will undoubtedly see multiple pairs of the company’s iconic yoga leggings, which retail at $98; quite the steep […]
May 18, 2018
May 18, 2018
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The Importance of Prioritizing Customer Care

Customer service. It’s something that is on the mind of every business leader in America but often can get sorted down on the priority list below things like competitive pricing and advertising strategies. However, any business with customers is in the “people” business, and therefore should be making customer service their No. 1 priority. “There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton, Founder of Wal-Mart As the brilliant Mr. Walton points out in the quote above, at the end of […]
May 11, 2018
May 11, 2018
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Video Content is King

Nothing great was ever accomplished without a vision. If we may, please allow us to share with you our vision for you. More importantly, let us help you bring your vision to life. It’s no secret that video content has become a key player in the content marketing landscape, but why is it only as of late that videos have become such a hot marketing commodity? Since the inception of YouTube in 2005, the ability to both post and watch videos has been just one click away at no cost. However, it has only been in more recent years that […]
May 4, 2018
May 4, 2018
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Debunking Three Common Myths About Digital Marketing

Although digital marketing strategies may seem to be all around us in 2018, there is indeed no shortage of myths surrounding this still emerging marketing technique. It is not difficult to fall prey to these misconceptions, particularly if you are a business owner unfamiliar with marketing strategies, so I wanted to take a moment today to examine some of these standard errors and explain why they are not to be trusted. 1. Digital Marketing is Only Successful in Certain Industries While there are indeed some industries that traditionally have a stronger presence online, it is absurd to assume that just […]
April 27, 2018
April 27, 2018
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Branding at Its Finest—Cult Brand: La Croix

In the first case study in our ongoing cult brand series, we took a look at how YETI Coolers generated more than $500 million in revenue in just three years. In the second installment of this series, we will be examining another company with a robust marketing strategy, La Croix Sparkling Water. La Croix is an American sparkling water company, but the beverage has quickly made itself a name that is known in both homes and offices across the country, even surpassing its chief competitor–Perrier–in sales over the past two years. Although the company has been around since 1981, it […]
April 21, 2018
April 21, 2018
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Understanding Content Marketing

By now, you’ve likely heard that content marketing is sweeping the nation as the leading form of advertising for businesses both small and large. But what is content marketing really and what makes it different from traditional marketing methods? Thanks to ad blockers, more than 200 million people worldwide aren’t seeing paid advertisements, which is great for consumers, but not so great for marketers who have now lost their leading form of advertising. But luckily, that’s where content marketing comes in. Not only does it give companies a way to get around ad blocking software, but it also engages the […]
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