Having a great website and quality content is only half the battle. The other is off-page SEO, which includes activities that occur outside your website. It’s important for enterprise brands to build off-site signals to demonstrate that they are reputable, authoritative, and trustworthy. Here are the top 9 most effective off-page SEO strategies:
1. Link Building
In off-page SEO, link building is the process of getting other websites to link back to your own website or page. This helps improve your search engine rankings because it shows that you are an authority on the topic.
It can also help build brand awareness if people see your name and logo on other websites in the same niche. This is especially true if those websites are high-quality, authoritative sites.
2. Social Media
One of the best off-page SEO strategies is social media engagement. It helps you grow your business, get more backlinks and attract high traffic to your website or blog.
Unlike on-page SEO, off-page techniques can’t be directly controlled by marketers. However, following the best practices will help you avoid any penalties and achieve better results.
Broken link building is a common off-page SEO strategy that requires monitoring other websites for unlinked brand mentions. These are opportunities to connect with the webmaster, say thanks, and subtly ask them for a clickable link.
3. Content Marketing
Content marketing is a powerful off-page SEO strategy that focuses on creating content to attract attention and build your brand. It includes tactics like guest posting, podcasting, and video marketing.
High-quality content is an important off-page SEO factor because it helps demonstrate your website’s expertise, authority, and trustworthiness (E-A-T) to search engines. It’s also a great way to earn backlinks. Consider using the topic cluster framework to optimize your content for search queries.
4. Influencer Marketing
Influencer marketing is a powerful off-page SEO strategy that involves getting influential people in your niche to share your content. This helps build your brand credibility and drive more organic traffic to your website.
While seo on page checklist focuses on optimizing your website’s content and HTML, off-page SEO encompasses activities that take place outside of your site to improve its ranking in search engine results pages (SERPs). It includes tactics that impact rankings directly and those that don’t but still help you rank better, like building quality backlinks.
5. Forums
Forums are a valuable off-page SEO strategy because they can increase your website’s visibility. However, you must be careful to post quality content and follow the rules of the forum.
Choose forums related to your topic. Make sure to include the topic’s keywords in the title and body of your posts. This will help you rank higher in search results for queries containing the keywords. Also, remember to add your link in your signature.
6. Guest Posts
If you're looking to build quality backlinks for your website, guest posting is a great option. It's important to remember that Google is looking for "black hat" techniques such as link building, so you should only use this strategy with legitimate publications.
Digital marketers can find guest posting opportunities by performing manual or automated research. Once they find a relevant publication, they can contact and pitch a topic idea to the editor.
7. Video Marketing
Getting buy-in from the higher-ups for a new strategy requires showing real results. Fortunately, it's easy to do with video marketing.
Influencer marketing can help brands expand their reach and visibility online. It can also increase branded searches and brand mentions.
Forums might not have the same clout as they once did in SEO, but they are still an effective off-page SEO technique. Platforms like Reddit and Quora are great ways to share your expertise with potential customers.
8. Social Bookmarking
Social bookmarking involves submitting your website links to online social bookmarking websites. This enables you to share your content with your audience and create quality backlinks.
Forums are a powerful off-page SEO technique that can help you achieve high rankings and traffic. You can use platforms like Quora, Reddit, eHow, etc., to promote your site and answer user queries.
Although Google may change its ranking factors, off-page SEO will always matter. It tells search engines how trustworthy and authoritative your brand is.
9. Forum Posting
Forum posting is a great way to improve local SEO. By using forums, you can answer questions from potential customers and build trust. Reddit and Quora are some of the most popular forums, but there are also smaller-scale platforms, like Google’s Search Central Help Community.
Online discussion sites are a great way to increase your domain authority (DA). However, it is important to remember that quality matters more than quantity.
Related Post: SEO Tips for Small Businesses: Rank Higher & Grow Your Business
