Photo by George Milton
Video is great for any marketing plan. It allows you to engage with your customers in a more dynamic and visually-appealing way, which can be more efficient in getting your brand’s message across. But where do you start? How do you create videos that are effective and engaging?
This guide from My Rich Brand will provide an overview of video marketing tips and tricks that your small business can employ today.
1. Make Room for Video in Your Marketing Plan
Videos can be added to your content marketing strategy to engage viewers beyond blog posts or social media campaigns. This helps keep viewers engaged with your brand even after they’ve finished watching the main video.
2. Consider Your Target Audience
When it comes to video, it’s important to tailor the content specifically for your target market. This means considering demographics—gender, location, interests, etc., and psychographics—lifestyle choices and values. By understanding who your target audience is and what they are looking for from your brand, you can craft a message that resonates with them.
3. Plan Your Video Content
It’s time to identify the type of video you want to create among many options, including explainer videos, product demos, customer testimonials, and more. Each type has its own purpose and should be tailored to meet the needs of your target audience.
4. Budget So You Don’t Overspend
Creating videos can be an expensive undertaking. When setting a budget for your video project, consider production costs (i.e., equipment rental/purchase, hiring actors), scripting costs, editing costs, and distribution costs. Knowing how much money you have will help ensure you don’t overspend on unnecessary items or services.
5. Use Stock Footage for Cost Savings
If you’re looking for ways to save money on video production costs without sacrificing quality, finding royalty-free stock videos instead of shooting new footage yourself is the answer. Search online for large libraries of high-quality stock footage that can be used in place of filming new material. But do make sure that any stock footage used is properly licensed so you don’t face copyright issues down the line.
6. Post Where You Can Get the Most Reach
Once your video is complete, it’s time to publish it online. But where exactly should it be posted? It depends on the type of video being created and your desired reach and engagement level. For example, a short product demo may work better on YouTube, while testimonials will do well on Instagram, so choose wisely.
7. Measure Performance
Last but not least, track the success of each video campaign. Measuring what worked well and what didn't ensures that you can improve upon future campaigns. Measurement tools such as Google Analytics or Facebook Insights can offer valuable insights into how viewers engage with each video campaign.
In 2023, video marketing remains an essential tool for small businesses looking to increase visibility online and uniquely engage with customers. From choosing the right type of video based on the needs of your target audience to measuring campaign effectiveness post-launch, this guide has everything you need to know to create successful video campaigns that bring results.
Looking for more ways to elevate your digital marketing efforts? See how My Rich Brand can help.
