If you’re looking to create an aesthetically pleasing brand and implement a robust digital marketing strategy for your business, team up with My Rich Brand today!
When it comes to marketing your business, there is no “one size fits all” approach that will allow you to reach all of your potential customers. Instead, you need to think about how to create the perfect mix of strategies that will enable you to cast a wide net and make your company a success. Sometimes, that may require using older marketing seemingly methods forgotten over time.
At My Rich Brand, we pride ourselves on creating exceptional digital experiences, so we’ll tell you how you can make an impact using both online and print media.
Old vs. New
To know which type of marketing is best for your business, you need to understand your core demographic. You can find out who is buying your product by conducting market research, analyzing the data, and reaching out directly to past and current customers to ask what led them to shop with you and not your competitors. Ask them how they discovered your product and use their answers to shape your marketing strategy.
It is important to remember that no single marketing tactic will reach every audience. For example, if you have an older demographic who is not used to having an email address, they might not see your email blasts. Instead, they may be more prone to viewing the physical mailers that come into their mailbox; hence the Data & Marketing Association notes that direct mailing may be the better option.
You also need to think about how mobile your potential customers could be. If you know many of them work from home, then digital marketing and online ads may be the way to go. In that case, look into email marketing services like Mailchimp and Constant Contact. However, if you look at your data and see that your customers are always on the move, then you might consider investing in billboard advertising because customers on the road are more likely to see those instead of what comes into their email inbox.
Combining the Old and the New
While some customers will be more receptive to particular marketing tactics, it doesn’t mean that you can’t combine old and new to ensure that you are reaching all potential clients. For instance, you could send an advertising message in a digital format like email and send the same message via a physical postcard. This could be a particularly smart tactic for sending out discounts and coupons to your customers.
Think about it. You double your chances of having customers go to your stores if they have the option to show your coupon on a cell phone or with a printed postcard. Plus, if you have a physical store and a digital storefront, customers can shop with an online code and do the same in person.
Catchy Slogans
No matter which type of marketing material you choose, you can ensure that your materials get the attention they deserve by adding a catchy slogan. Something funny or shocking can pique a customer’s interest and get them to go onto your website or store to see what your business is all about.
Regarding creating a slogan, MasterClass suggests making something fun but keeping it simple. Your customers should be able to read the catchphrase within a few seconds. Once you have a couple of options, test it with a small focus group and see how they react. They might encourage you to try it out with your official marketing materials if they like what they see.
As you can see, there are valid arguments for new and old marketing materials; it just depends on your demographic and how you relate to them. If you want to know more about how My Rich Brand can help your company thrive, contact us at info@enrichmbyrand.com or 214-210-4102.
