Marketing Tips

A few weeks ago, we published An Introduction to Live Video Marketing: Part I. Today, we’re going even more in-depth and discussing some more tips and tricks to keep in mind when entering the world of live video marketing. By the end of 2019, 80 percent of the world’s Internet traffic will be video. Furthermore, viewers spend 8x longer with live video compared to video-on-demand. So what is it that makes live video so appealing and what are people looking for when watching? According to Dr. James McQuivey of Forrester Research, a one-minute video has the same value as 1.8 million words, a.k.a. the equivalent to […]

Labeling the different generations has long been an American pastime, particularly when people are trying to justify or explain specific characteristics. And while it may be fun to poke fun at Millennials and blame us for killing the napkin industry, the truth is understanding how each generation thinks has become a key component in marketing. Recently, some industry insiders have even been coining the term “generational marketing” as a way to modernize marketing strategies. By breaking down and understanding how to connect with the different audiences, you’re gaining a competitive advantage in allowing customers to feel like you know them. Traditionalists […]

To answer the title question, no, your brand does not necessarily “need” an influencer. There are multiple ways in which your brand can gain traction through the use of digital marketing agencies and things alike. However, it would be a disservice to you as a brand owner to neglect to shed light on what GoogleTrends and Forbes have reported as being the “fastest growing sector of digital marketing.” Although this post may not provide an exhaustive list of considerations regarding joining the trend of influencer marketing, it will offer you a better understanding of what an influencer is and how they can help your […]