Business Tips

You may have read this title once, and then needed to reread it a couple of times. Fortunately, your eyes do not deceive you! As a business owner, those five golden stars sparkle like those in the night sky. In the instance that you lose one of your stars due to a negative review from an unsatisfied customer, you may begin to feel inadequate or as if you have done something completely wrong and there is no coming back from it, but no need to fret! This post will provide you with a new take on negative reviews, and how […]

Copywriting is defined as, “the process of writing advertising promotional materials.” As the creator of a brand, you presumably know the ins and outs of your brand, and also probably believe that you have been doing a decent job of creating your own copy thus far. The good news is you may be right, but what if you were informed of how much a copywriter could benefit and improve the overall quality of your brand’s presence to the masses? “Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy […]

In the digital age where social sharing is the norm, brands have more opportunities than ever before to reach their target audience across a wide range of media. Moreover, today, digital marketing and advertising via leveraging social media are more affordable than traditional print and TV advertising of just two decades ago. However, this digital age isn’t all golden as there are many risks associated with the free flow of data and information. For starters, brands must be conscious of potential scandals that may befall them in instances of negligence, e.g., racist, sexist or other controversial posts. The recent H&M “Coolest […]

Customer service. It’s something that is on the mind of every business leader in America but often can get sorted down on the priority list below things like competitive pricing and advertising strategies. However, any business with customers is in the “people” business, and therefore should be making customer service their No. 1 priority. “There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton, Founder of Wal-Mart As the brilliant Mr. Walton points out in the quote above, at the end of […]

So I am now in the fourth month of my daring move to quit my job and swim with the sharks. While sharks are born swimming, they do not become expert swimmers on day one. In the same vein, launching Enrich My Brand has been no walk in the park as I am attempting to build a veritable full-service digital marketing agency from scratch. The truth is, I had no seed funding, business loan or line of credit when I ventured out on my own. However, what I did have was my passion, experience, and savvy for brand storytelling. All […]

“Be your own boss.” Ah, that phrase is too often casually thrown around. To many people, that sure sounds like living the dream; having a whole lot of fun doing what you love without having to answer to anyone else is surely a goal we should all be striving to achieve, right? Wrong. Not if we’re not wired for the daily grind that ensues, or we don’t possess the necessary work ethic to survive the invariable challenges, especially in the startup phase of our business. The reality for most self-employed people who consider themselves their own boss is far from […]