October 31, 2017

Too often, people talk about passion but seldom do they live it. Passion, by definition, is a “strong and barely controllable emotion.” When something is barely controllable, it is almost like an addiction; it grips you, consumes you, and doesn’t let you go until you’ve indulged in it fully. Think about that feeling of being in love, those “butterflies” in your stomach. I’m sure most of us have been there. Interestingly enough, it is that magnitude of emotion that best conveys passion. Now, when it comes to starting a business or building a brand, you really shouldn’t indulge unless you’re […]