February 25, 2025
Creating a successful digital marketing plan with limited resources requires strategic thinking, creativity, and a deep understanding of your audience. While large companies may have the luxury of massive ad budgets, smaller businesses and entrepreneurs must maximize every dollar. Fortunately, the digital age offers cost-effective tools and tactics that allow you to compete with larger brands. Here’s how you can create an effective digital marketing plan while keeping costs low. Prioritize Owned Media Over Paid Advertising When funds are tight, investing in owned media—such as your website, blog, and social media accounts—should be your primary focus. Unlike paid advertising, which […]
