Kenny

BY MAJA DUKADINOVSKA Millennials are one of the most populous generations living in the world today. According to the U.S. Census Bureau’s population estimates from July 2019, there are over 72 million millennials living in the United States alone. This generation — consisting of individuals born between 1981 and 1997 — is now becoming a driving force in the world’s economy. By 2025, they are expected to comprise three-quarters of the global workforce. This is why companies all over the world are looking for new marketing strategies targeting this specific age-group. First of all, however, it is important to understand the […]

It used to be that succeeding as a marketer simply meant ensuring print and TV ads were clean, informative and memorable. Today, marketers have to deal with a lot more. In fact, no longer are we merely called marketers, but digital marketers. Twitter, Instagram, Facebook, LinkedIn, Google Ad Words, Analytics, Email campaigns; these are just a few of the things we have to deal with that the CMOs who came before us never did. Furthermore, marketing is more competitive and diverse than ever, so we always have to be on the lookout for “the next big thing” to ensure we’re […]

Over the past decade, the popularity of blogging for businesses has grown exponentially, and it has one of the most valuable, not to mention cost-efficient, tools for companies to both engage with the public while also promoting their products and services. However, if you are someone who is still struggling to understand the value blogging can offer, here are three reasons we at Enrich My Brand make it a top priority: 1. It Increases Brand Awareness. Every time you post a blog to your company website, it creates an indexed page, meaning that it has just built one more way for the […]

By now, we are all aware of both the benefits and problems social media can bring to our brands. Virtually free promotion and advertising are right in the palms of our hands, and there are now billions of social media users as of 2020. As a matter of fact, the sheer number of social media users today is staggering. Just check out these Internet usage statistics courtesy of Supply Gem. With such a powerful tool as the Internet at our disposal, how unfortunate would it be for us to utilize the wrong social media platform for our brand? Here are three strategies for determining […]

While tools do not the creator make, they almost certainly come in handy for any digital marketer. Thankfully, in the Information Age, we currently enjoy, there is a wealth of resources available to any upstart content creator to optimize their brand as well as their clients’. Below are some of our personal favorites. 1. Unsplash WEBSITE: WWW.UNSPLASH.COM WHY WE LOVE IT: Gone are the days where you needed to pay monthly for hi-res stock photos. With Unsplash, you have free access to some of the most unique and visually stunning hi-res photography you’ll see anywhere on the web. Simply visit their […]