March 16, 2018
Cult Brand: A product or service that has an energetic and loyal customer base. A cult brand, unlike others, has customers who can be described as near-fanatical, true believers in the brand and may feel a sense of ownership or vested interest in the brand’s popularity and success. A recent study by American Express found that millennials, more so than any other age group, are the most brand loyal with 62 percent of millennials saying they tend to only ever buy one preferred brand compared to just 54 percent of the overall population. Given this statistic, a whole new challenge […]
