Kenny

Copywriting is defined as, “the process of writing advertising promotional materials.” As the creator of a brand, you presumably know the ins and outs of your brand, and also probably believe that you have been doing a decent job of creating your own copy thus far. The good news is you may be right, but what if you were informed of how much a copywriter could benefit and improve the overall quality of your brand’s presence to the masses? “Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy […]

In the digital age where social sharing is the norm, brands have more opportunities than ever before to reach their target audience across a wide range of media. Moreover, today, digital marketing and advertising via leveraging social media are more affordable than traditional print and TV advertising of just two decades ago. However, this digital age isn’t all golden as there are many risks associated with the free flow of data and information. For starters, brands must be conscious of potential scandals that may befall them in instances of negligence, e.g., racist, sexist or other controversial posts. The recent H&M “Coolest […]