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Kenny

September 14, 2018
September 14, 2018
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What We Can All Learn From Nike

Just Do It. A slogan familiar to us all over the years has repositioned itself in the hearts of many Americans as of late. Earlier this week, Nike released a new ad campaign for the 30th anniversary of its famous three words in what some are considering the most controversial way possible. NFL player Colin Kaepernick is up close and personal with the masses in the new photo for the ad campaign, featuring a black and white headshot of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.” A powerful statement from a public figure, and a bold […]
September 7, 2018
September 7, 2018
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How to Know When It’s Time to Hire a Copywriter

Copywriting is defined as, “the process of writing advertising promotional materials.” As the creator of a brand, you presumably know the ins and outs of your brand, and also probably believe that you have been doing a decent job of creating your own copy thus far. The good news is you may be right, but what if you were informed of how much a copywriter could benefit and improve the overall quality of your brand’s presence to the masses? “Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy […]
August 31, 2018
August 31, 2018
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Branding at Its Finest—Cult Brand: Old Spice

In a recent blog post on rebranding, we touched briefly on the incredible marketing campaign and rebranding overhaul Old Spice did in 2010. That said, we thought about and decided the brand needed much more than a short paragraph, but rather its own spot in our ongoing cult brand series to thoroughly discuss the enormity of their achievement. Old Spice is an American company owned by Procter & Gamble that produces body washes, deodorant, antiperspirants, shampoos and soaps for men. The brand has been around since 1937 and has steadily been successful, but no one could predict the aftermath of the now famous “The Man […]
August 17, 2018
August 17, 2018
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How the Use of Social Media Can Ruin Your Brand

Starting a business and launching a brand; it seems as if everyone is doing that these days right? In case that isn’t enough pressure, have you also noticed that a social media presence is imperative to the success of your new venture? According to a 2017 report by Infusionsoft, a whopping 71 percent of small businesses and brands plan to use social media to gain new customers in 2018. New customers, clients and new interactions are the goals, but one must always be cognizant of the unique problems social media can bring your company. Lack of Control Over Content Posted Whenever […]
August 10, 2018
August 10, 2018
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Walking the Fine Line of Rebranding

In a world where your website and social media accounts can either bring you a customer or scare them away, your brand, personal or professional, needs to leave a lasting impression. 48 percent of consumers report that they are more likely to become loyal to a brand during the first purchase or experience, so you need to be bringing your A-game from the moment the consumer begins interacting with you. Your website should point your audience in the direction of finding what they need from you, and your social media should be an active point of communication between you and the potential […]
August 3, 2018
August 3, 2018
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Four Books Every Marketer Should be Reading

While reading non-fiction books may not be at the top of the list for millennials these days, the fact is it’s still a critical habit for successful business people. When Warren Buffet was asked about the key to success, he said he read between 600 and 1,000 pages per day when starting his career and even now still devotes 80 percent of his day to reading. Now, we’re not suggesting you start off at quite that level, but we did compile a small list of books that are vast resources for anyone in marketing. The Lead Machine: The Small Business Guide […]
July 27, 2018
July 27, 2018
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Branding at Its Finest—Cult Brand: Southwest Airlines

When Southwest Airlines was founded in Dallas in 1967, it began as a small airline operating only within the state of Texas. As of March 2018, the airline employs more than 57,000 people, oversees more than 4,000 departures a day during peak travel season and operates in 99 destinations across North America and the Caribbean. So how did the once tiny budget airline grow into the cult brand it is today? It’s simple, fostering a great company culture. When Southwest Airlines first comes to mind, you’ll likely think of the iconic blue, yellow and red planes and catchy, satiric slogans such as “You’re Now Free […]
July 20, 2018
July 20, 2018
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Navigating the Complex Web of Protecting Customer Data

In the digital age where social sharing is the norm, brands have more opportunities than ever before to reach their target audience across a wide range of media. Moreover, today, digital marketing and advertising via leveraging social media are more affordable than traditional print and TV advertising of just two decades ago. However, this digital age isn’t all golden as there are many risks associated with the free flow of data and information. For starters, brands must be conscious of potential scandals that may befall them in instances of negligence, e.g., racist, sexist or other controversial posts. The recent H&M “Coolest […]
July 6, 2018
July 6, 2018
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Think Inside the Inbox: A Guide to Email Marketing

Emailing has been around for decades, and email marketing is even a weak trend in the eyes of some digital marketers, but the fact is, email remains the third most influential source of information for B2B audiences. If you look at the statistics, you can see why: email is 40x more effective for customer acquisition than Facebook and Twitter combined. That said, not all email campaigns are created equally so today we’ll be talking about some tips and tricks to crafting the perfect marketing email. Now we know a lot of you may be thinking that you hate having your […]
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Think Inside the Inbox: A Guide to Email Marketing
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